The KIA X Games Asia is the most prestigious multi-event, action sports competition in Asia, and will showcase 200 of the best action sport athletes from over 20 countries and five continents as they compete in BMX freestyle, aggressive in-line skating, skateboarding and sport climbing and Moto X Step Up competition by some of the world’s best riders.
The first Asian X Games were held in 1998 in Phuket, Thailand and continued to draw enthusiastic crowds until 2001. From 2002-2004, the capital city of Malaysia, Kuala Lumpur was home to the Asian X Games. In 2005, the event was hosted in Seoul, Korea before returning to Kuala Lumpur again in 2006. The KIA X Games Asia was held for the first time in Shanghai, China last year.
ESPN first developed its X Games franchise in 1995. As part of ESPN Content Development, the X Games, Winter X Games and All Access are just some of the original action sports programming currently shown on ESPN. In addition to the two U.S.-based events, ESPN has held X Games competitions and demonstration events around the world, including Dubai, Thailand, Brazil, Mexico, Korea, Malaysia, China and Spain. The global franchise has also expanded its reach to EXPN.com, the definitive site for action sports fans, and to consumer products such as X Games bikes, protective gear, skateboards and DVDs.
Considered the pinnacle of global action sports competition, the KIA X Games Asia 2008 will be televised live from April 30 to May 3, 2008 from the KIC Jiangwan Sports Center, Yang Pu District.
Other facts:
• KIA X Games Asia is Asia’s largest action sport event and the 2008 edition is the second time the event will be staged in the world’s biggest market and world’s fastest growing economy
• The KIA X Games Asia will take place in China from 2007 to 2009
• Kia Motors is the title sponsor of the event
ESPN will stage 4 nationwide pre-event roadshows to promote the X Games
Each roadshow will be a 2 day event in the following cities:
• Beijing 29-30 March 2008
o SOGO Shopping Mall
• Beijing 5-6 April 2008
o The Place
• Shanghai 19-20 April 2008
o Yandang Lu Pedestrian Street, Shanghai
• Shanghai 26-27 April 2008
o Wanda Shopping Mall
The roadshows will include demonstrations in in-line skating and BMX freestyle. Entertainment elements to be included are performances of bands, DJs, break-dancers, merchandise and lucky draw giveaways.
source:www.kiaxgamesasia.com
